Its a local brand of makeup related stuff. They sell ladies articles like other stores as body shop etc.Its local idea with availability of international brands.In urdu surkhi means lipstick so their main article is lipstick with almost every price tag and brand. But it doesnt mean that they have limited their self to the lipstick only.They started from Karachi and now they have two or three stores in Hyderabad as well.Plz like the review if you find it informative and helpful